"Lock this man down."

Perhaps the world's most well-known luxury brand full stop, the Geneva-based watchmaker's iconic models such as the Cosmograph Daytona, Day-Date, GMT-Master and Submariner remain some of the most coveted watches in the world.
In our extensive coverage you will find the latest Rolex prices, deleted Rolex models, off-catalogue models, and in our opinion the best Rolex watches to buy this year.
If you're shopping local then check out the largest Rolex boutique in Sydney of Watches of Switzerland's new Rolex boutique in Melbourne.
"Lock this man down."
"A watch is not an investment, it's an expensive toy, and you should buy it accordingly."
The Rocket Man's got a rockin' Rollie.
We share a sneak peek inside the Oscars' most exclusive spot.
"The rizzard of Aus."
Looking for luxury gifts for men? Try this hand picked selection.
Don't get deflated about inflation.
He might have lost the game, but his wrist game is still pretty good.
The best way to buy a second-hand Rolex?
The world's most bougie protest...
“The things you own end up owning you. It’s only after you’ve lost everything that you’re free to do anything.”
It's also the most water-resistant watch ever made.
A workout for your wrist (and wallet...)
'Ello 'ello 'ello.
Mirka Federer's Daytona is a grand slam.
If I had a Daytona, I'd be pretty Euphoric too...
Paul Newman and Sylvester Stallone: real recognises real.
Ground Control to Major Rog...
A watch that'll make you say "wow".
Show the world you've made it with some of the best Rolex watches for men.
Suns out, guns out, watches out.
Has the Rolex bubble finally burst? That's the story the market is telling...
A total white-out.
It's one hell of an upgrade...
GOAT showdown.
It's not an IWC, but it's the next best thing.
The Rog serving horological goodness at The Championships.
The Swiss tennis champ and Rolex ambassador's got a racy new watch.
Rapper rocks rare Rollie at the races.
Prices for the new Rolex 'Sprite' are anything but refreshing...
You need to shop from the best online watch stores...
Rolex has unveiled a radical new take on their popular GMT watch, which has already got a nickname: the 'Destro'.
"Not a lot of people know that."
A fair dinkum classic.
"Rolex has a lot more to offer than just ‘Pepsis’ and ‘Hulks’."
It's definitely uncharted territory...
Oh, if only you'd told us sooner...
All that glitters... The social media star and would-be boxing champ's lavish watch collection hides an embarrassing truth.
The legendary actor and watch guy might be known for his love of Daytonas, but it's not the only watch he ever wore...
The hip-hop superstar's latest oversized fit suggests he's finally working out how to dress himself.
A rise in Rolex robberies has motivated some wealthy watch collectors to shell out big dollars for convincing 'superfakes'.
The answer's not as straightforward as one might think.
Chef Curry cooks up a lavish Rolex feast for his teammates after breaking the NBA's all-time 3-pointer record.
Male celebrities that are faithful to one watch and one watch only are becoming increasingly common.
The only thing more rude and obnoxious than this collaborative 'Rollie' is the price it's being sold for...
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